Location and Facilities optional 1. Company Overview There are many variations and approaches on how to lay out the various components of a business plan. The primer below is meant only to explain the broad differences between the most common company types. So for example, if you sell someone a cupcake and they sue you because they found a hair in it, and you lose in court, the creditors can legally go after your personal possessions — such as the roof over your head.
Let's look at each of these in more depth 1.
Executive summary An executive summary is read first by investors and banks, but completed last by the applicant you. Think of it as your elevator pitch. But convey your excitement and enthusiasm too.
After all, people invest in other people and they want to know that you have the energy and drive to see it through. This is especially important for eCommerce websites because online retailing is a very competitive industry, and it is hard to compete directly with the likes of Amazon.
Include motivation as to why your company is going to succeed in this market. What skills and insight do you have that sets you apart? Bloggers, for example, might want to talk about published articles or books, or noteworthy things about themselves that help to bring a unique perspective.
Bloggers deal in content, and content is also the way they market their blog and drive Web traffic and revenue. Unless you are starting an online shopping site, or offering traditional services via a website, then the product you are selling is information, in the form of content.
If you do intend selling physical or digital products, then describe what gives your products an advantage in the market - arguably one of the most important aspects of any eCommerce business plan. Getting your message in front of the right audience can mean the difference between success and failure.
LivePlan has a paid offering that can help you to put together a professional, well organised sales and marketing plan. You can also learn some neat tricks about online marketing at: Research aside, the fundamental basis of any good Internet marketing strategy is high quality content.
Without great content it will be difficult or expensive to generate a flow of highly targeted, high converting Web traffic. Your plan will need to include a content publishing strategy based on SEO and market research, as well as in-depth research into competitors, and the level of competition in your niche.
Recommended reading The best Internet marketing strategy on a budget 5. Operational plan Operations for online startups are generally simpler than traditional businesses.
The exception is eCommerce, which requires an understanding of the entire supply chain from manufacture and storage, to distribution, and so on.
Otherwise, focus on what personnel, skills, equipment and services are needed in order to work efficiently and grow quickly. Recommended reading How to start a business 6. Who's going to create content? Who's going to manage the servers? Who's going to handle taxes, invoices, accounting?
Do you have an accountant, or legal adviser? Remember that your local chamber of commerce is probably a great place to find out all sorts of information and advice about how to get started. Use this section to ensure that there is a well defined division of labour and that job roles are clear and cover everything needed in order to function.
Be sure to think carefully about how much everything will cost startup costs have a way of being a lot more than people plan forwhat funds are being brought in, who is providing them, and what conditions are attached.
Check out some of our ideas to save on costs bootstrap:Get the most out of sample plans. Bplans has over sample plans to learn from. Before reading the plan, hear what the business planning experts have to say .
Alex Genadinik: Bestselling Amazon author, speaker, online teacher, business coach. Courses, business plan apps on Android, iOS (iPhone, iPad). Dec 13, · Business advisors, experienced entrepreneurs, bankers, and investors generally agree that you should develop a business plan before you start a business.
A plan can help you move forward, make decisions, and make your business successful/5(46). Our web hosting services are crafted for top speed, unmatched security, 24/7 fast and expert support.
Trusted by more than 1 Million domains! The startup business plan templates are but the formats that can essentially help you in this process.
A good business plan is not just about jotting down thoughts and ideas, but delving into the very Depth of your Plan Template business venture.
be very costly, but there are many books out that show small business owners how to do effective research by themselves.
In your marketing plan, be as specific as possible; give statistics & .